That's The Way It Is - The Sunday Telegraph Special
Issued in 2001 by BMG UK & Ireland to promote the “That’s The Way It Is – Special Edition” movie release.
This 4 track enhanced CD comes in a cardboard picture sleeve and limited to 50,000 copies. This CD release was given free of charge with the co-operation of “The Sunday Telegraph” newspaper. A completed voucher in the March 11 - 2001 newspaper had to be taken to Sainsbury’s for redemption of this 4 track enhanced CD. The front page of “The Sunday Telegraph” newspaper contained a reference to this CD package. The inside of the newspaper contained a black and white picture of Elvis from the “68 Comeback” and references to the “Elvis – The Concert” , “Elvis Presley Live Greatest Hits’ CD , “Elvis - That’s The Way It – Special Edition” screenings and “Elvis Today” magazine. In addition , a 6-day trip to Memphis was also sponsored and given away as part of this promotion. The front cover depicts a color picture of Elvis from the “That’s The Way It Is” rehearsal. In addition , it also contains the “The Sunday Telegraph” logo as well as the following phrases : “Four track enhanced CD featuring Elvis video screensavers – That’s The Way It Is – The Greatest Live Performances Of Elvis Presley – Plus win a holiday for two to Memphis”. The rear of the sleeve contains a faded background picture of Elvis on stage and lists the contents of this CD. Instructions to play the CD-ROM of this CD are also printed. The sleeve also contains the BMG and RCA logos. The CD contains the same faded picture that was used on the back of the sleeve. The title of the CD is printed at the top of the label. The titles of the tracks contained on the CD are printed around the center of the CD. The CD also contains the “Sunday Telegraph” and RCA logos.